Agency

A New Approach, a New Era in Outdoor Advertising

ADRA is the state authority responsible for supervising outdoor advertising activities in accordance with legislation.

WHO WE ARE?

State Advertising Agency
of the Republic of Azerbaijan

The State Advertising Agency of the Republic of Azerbaijan was established as a public legal entity by Decree No. 1472 of the President of the Republic of Azerbaijan dated June 20, 2017.

The Agency is the authorized body responsible for implementing unified regulation and supervision in the placement of outdoor advertising structures, as well as the preparation and dissemination of advertisements on them.

OUR MISSION
  • By creating a centralized online management system;

  • By supporting entrepreneurs in the development of their businesses;

  • By training specialized personnel;

  • By raising awareness among both entrepreneurs and the public about outdoor advertising;

  • By respecting national and moral values and adhering to the principles of social responsibility;


As the state authority responsible for unified regulation and supervision in the field of outdoor advertising, the Agency’s mission is to ensure the sustainable development of the country’s outdoor advertising ecosystem.

OUR VISION
  • By shaping an innovative, transparent, and accessible outdoor advertising environment;

  • By ensuring a modern and refined aesthetic appearance in advertisements;

  • By demonstrating professionalism and sincerity;

  • By applying international experience and best practices;

  • By ensuring full compliance with legal requirements;


Our vision is to achieve both aesthetic excellence in outdoor advertising across the country and the satisfaction of entrepreneurs.

 

OUR VALUES

Our values represent the Agency’s approach to society, entrepreneurs, the environment, employees, and its professional activities:

  • Transparency

  • Reliability

  • Entrepreneurship Orientation

  • Human Capital

  • Innovation

OUR HISTORY

Key Reforms and

Innovations in Our History

2025

Innovations

International Cooperation: A Memorandum of Understanding was signed between the State Advertising Agency of the Republic of Azerbaijan and the Media Council of the United Arab Emirates.

 

Implementation of Innovations: The Agency has promoted the installation of modern media facades to integrate the country’s outdoor advertising sector with new advertising technologies.

2024

A New Era

Logo and Brand Update: The State Advertising Agency of the Republic of Azerbaijan officially unveiled its new logo.

 

Memorandums: A cooperation memorandum was signed between the State Advertising Agency of the Republic of Azerbaijan and the State Property Agency.

2023

Social Responsibility Projects and Awareness Campaigns

In 2023, the State Advertising Agency of the Republic of Azerbaijan (ADRA) increased its participation in various socially-oriented projects. In particular, awareness campaigns were expanded to ensure that outdoor advertising complies with legislation. Additionally, initiatives were carried out to promote social messages through advertising to support individuals with autism spectrum disorders.

2022

Integration into the “Government Cloud”

The State Advertising Agency of the Republic of Azerbaijan has expanded the services it utilizes through the “Government Cloud.”

2021

Services for Entrepreneurs

The State Advertising Agency of the Republic of Azerbaijan has started providing services to entrepreneurs at SME Centers.

2020

Update and Integration of the “Permit System” Software

The “Permit System” provided for entrepreneurs by the State Advertising Agency of the Republic of Azerbaijan has been updated.

2019

Implementation of Modern Advertising Carriers in the Country

The State Advertising Agency of the Republic of Azerbaijan has facilitated the installation of modern, climate-resistant advertising carriers with LED screens, throughout Baku.

2018

Presentation of the Innovative Online Registration System

The State Advertising Agency of the Republic of Azerbaijan presented an innovative online system for the registration and management of advertising carriers, as well as showcased advanced technologies for the remote monitoring of devices and 360° analysis of advertising carriers to entrepreneurs at the Azerbaijan International Telecommunications, Innovation, and High Technologies Exhibition and Conference.

2017

Establishment of the Agency

 

The State Advertising Agency of the Republic of Azerbaijan was established as a public legal entity by Presidential Decree No. 1472 of the Republic of Azerbaijan dated June 20, 2017.

 

 

2025

Innovations

International Cooperation: A Memorandum of Understanding was signed between the State Advertising Agency of the Republic of Azerbaijan and the Media Council of the United Arab Emirates.

 

Implementation of Innovations: The Agency has promoted the installation of modern media facades to integrate the country’s outdoor advertising sector with new advertising technologies.

2024

A New Era

Logo and Brand Update: The State Advertising Agency of the Republic of Azerbaijan officially unveiled its new logo.

 

Memorandums: A cooperation memorandum was signed between the State Advertising Agency of the Republic of Azerbaijan and the State Property Agency.

2023

Social Responsibility Projects and Awareness Campaigns

In 2023, the State Advertising Agency of the Republic of Azerbaijan (ADRA) increased its participation in various socially-oriented projects. In particular, awareness campaigns were expanded to ensure that outdoor advertising complies with legislation. Additionally, initiatives were carried out to promote social messages through advertising to support individuals with autism spectrum disorders.

2022

Integration into the “Government Cloud”

The State Advertising Agency of the Republic of Azerbaijan has expanded the services it utilizes through the “Government Cloud.”

2021

Services for Entrepreneurs

The State Advertising Agency of the Republic of Azerbaijan has started providing services to entrepreneurs at SME Centers.

2020

Update and Integration of the “Permit System” Software

The “Permit System” provided for entrepreneurs by the State Advertising Agency of the Republic of Azerbaijan has been updated.

2019

Implementation of Modern Advertising Carriers in the Country

The State Advertising Agency of the Republic of Azerbaijan has facilitated the installation of modern, climate-resistant advertising carriers with LED screens, throughout Baku.

2018

Presentation of the Innovative Online Registration System

The State Advertising Agency of the Republic of Azerbaijan presented an innovative online system for the registration and management of advertising carriers, as well as showcased advanced technologies for the remote monitoring of devices and 360° analysis of advertising carriers to entrepreneurs at the Azerbaijan International Telecommunications, Innovation, and High Technologies Exhibition and Conference.

2017

Establishment of the Agency

 

The State Advertising Agency of the Republic of Azerbaijan was established as a public legal entity by Presidential Decree No. 1472 of the Republic of Azerbaijan dated June 20, 2017.

 

 

MANAGEMENT

Meet our
Management team

Farhad Asgar oglu Adigozalov

Chairman of the Board

Farhad Asgar oglu Adigozalov was born in 1977 in Baku. He received his first bachelor's degree in Finance and Credit from the Azerbaijan International University in 1999, and later obtained a second bachelor’s degree in International Economic Relations from the Azerbaijan State University of Economics in 2002. In 2005, he completed his master’s degree with honors at the same university, specializing in the Economics and Management of Production and Service Sectors. Mr. Adigozalov began his professional career in 2000 at the State Insurance Company “Azərsığorta.” From 2003 to 2005, he worked as a specialist at the International Bank of Azerbaijan. Between 2005 and 2009, he served as Assistant to the Chairman of the State Service for Registration of Real Estate of the Republic of Azerbaijan. From 2009 to 2013, he held the position of Department Director at “Kapital Bank” OJSC. Subsequently, in 2013–2014, he was Assistant to the Minister of Finance of the Republic of Azerbaijan, and from 2015 to 2017, he served as Chairman of the Management Board of “Azer-Türk Bank” OJSC. In September 2020, he was appointed Deputy Chairman of the Management Board of the National Depository Center. By Presidential Decree dated December 7, 2021, he was appointed Chairman of the State Insurance Commercial Company. Most recently, by the Decree of the President of the Republic of Azerbaijan dated April 16, 2024, Farhad Adigozalov was appointed Chairman of the Management Board of the State Advertising Agency of the Republic of Azerbaijan. He is married and has three children.

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Fakhri Rafiq oglu Abdullayev

Deputy Chairman of the Board

Fakhri Rafiq oglu Abdullayev was born on September 21, 1974, in Baku. He received higher education in Geography at Baku State University and later graduated from the Faculty of Public and Municipal Administration at the Academy of Public Administration under the President of the Republic of Azerbaijan. He began his professional career in Sochi, Russian Federation. Upon returning to Azerbaijan, he became one of the key organizers of major state-level events. After a period of entrepreneurship, in 2013 he was appointed Deputy Head of the State Flag Square Complex under the Cabinet of Ministers of the Republic of Azerbaijan, and later served as Chief of Staff at the Seaside Boulevard Department. During his tenure in public service, he was awarded the civil service rank of “Advisor.” In 2017, he was appointed Deputy Director of the State Advertising Agency of the Republic of Azerbaijan, and by Presidential Decree dated October 30, 2019, he was appointed Deputy Chairman of the Agency’s Board. He is married and has three children.

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Nahid Rahman oglu Gasimov

Chief of Staff

Nahid Rahman oglu Gasimov was born on May 9, 1989, in Baku. He graduated from the Faculty of Law at Baku State University in 2012. He began his professional career as a leading legal advisor in the Legal and Strategic Research Department of the Apparatus of the State Social Protection Fund under the Republic of Azerbaijan. He later worked at the Ministry of Internal Affairs of the Republic of Azerbaijan and as a senior legal advisor in the Legal and Human Resources Department of the State Social Protection Fund under the Ministry of Labor and Social Protection of the Population. Since 2017, Mr. Gasimov has held several positions at the State Advertising Agency of the Republic of Azerbaijan, including Legal Advisor, Senior Legal Advisor, and Chief Legal Advisor in the Agency’s Legal Department. He also served as Head of the Legal Department of the Baku City Advertising Department, and later as Head of the Legal Department within the Agency’s Apparatus. In 2022, he was appointed Chief of Staff of the State Advertising Agency of the Republic of Azerbaijan. He is married and has two children.

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STRUCTURE

Management and
Structural Divisions

Chairman of the Board

Fərhad Asgar oglu Adigozalov

  • Deputy Chairman of the Board

    Fakhri Rafiq oglu Abdullayev

  • Chief of Staff

    Nahid Rahman oglu Gasimov

  • Advisor to the Chairman of the Board

    Farid Mehdi oglu Dadashov

  • Advisor to the Chairman of the Board

    Elmar Aydin oglu Abasov

  • Director of Transformation

    Lala Elman qizi Abdullayeva

  • Advertising Regulation Department

  • Internal Control and Audit Department

  • Legal Department

  • Media and Communications Department

  • Finance Department

  • Information Technology Department

  • Procurement and Supply Department

  • Department for Work with Specialized Advertising Carriers

  • Advertising Project Design and Aesthetic Expertise Department

  • Strategic Planning and Analysis Department

  • Security Department

  • Baku City Advertising Department

    Mehman Elman oglu Huseynov

  • Sumgait Regional Advertising Department

    Elshan Ali oglu Musazade

  • Ganja Regional Advertising Department

    Ramin Asim oglu Kazimov

  • Lankaran Regional Advertising Department

    Farid Fikret oglu Novruzov

  • Guba Regional Advertising Department

    Vusal Oktay oglu Mustafayev

  • Sheki Regional Advertising Department

    Agshin Nemat oglu Gafarov

  • Barda Regional Advertising Department

    Rovshan Elshan oglu Rahimov

  • Shirvan Regional Advertising Department

    Majid Hamid oglu Alizadeh

  • Nakhchivan Regional Advertising Department

    Bakhtiyar Mammadbagir oglu Mammadov

  • Executive Director

    Namik Sadagat oglu Khidirov

  • Deputy Executive Director

    Namiq Akif oglu Aslanov

  • Advisor to the Executive Director

    Inna Saleh qizi Abbasova